The client
A beauty and skincare creator with 340,000 TikTok followers and 74,000 on Instagram.
The challenge
Strong engagement but no community of their own. Most income came from brand deals. That put revenue in other companies' hands.
What Visium built
- Audience research
- Offer design
- Membership pricing
- Landing page copy
- Community setup
- Launch content
- Ambassador program
- Monthly retention calendar
The result
- 389 members joined during the first launch
- $11,281 in first-month revenue
- 2,700 waitlist signups
- 14.4% waitlist conversion rate
- 76% retention after three months
- 93 user-generated posts created during the first month
Why it worked
Followers already trusted the creator's picks. We turned that trust into a monthly membership instead of another one-time product.
I had the audience, but I did not know how to turn it into something people would pay for every month.
Client, beauty and skincare