The client
A gaming creator with 185,000 YouTube subscribers and a busy free Discord.
The challenge
The creator did not want to charge for access. The free Discord had over 12,000 members. It was hard to moderate and had nothing premium.
What Visium built
- Premium offer design
- Free-to-paid conversion strategy
- Community permissions
- Tournament calendar
- Member onboarding
- Moderator workflows
- Launch messaging
- Retention events
The result
- 176 paid members in the first six weeks
- $6,864 in monthly recurring revenue
- 1.5% conversion rate from the free Discord
- 88% event attendance among active members
- 84% retention after 90 days
- More than 500 member messages during the first launch weekend
Why it worked
We did not lock old content behind a paywall. The paid tier was a different experience with tournaments, competition and direct time with the creator.
I thought my audience would hate a paid community. Instead, they wanted a more serious space.
Client, gaming