The client
A personal development creator running a membership for young professionals.
The challenge
The membership had steady sales, but member activity was low. New users often joined, downloaded resources, and stopped participating within two weeks.
What Visium changed
- New onboarding sequence
- Seven-day activation challenge
- Member introductions
- Progress checkpoints
- Weekly accountability rooms
- Win-sharing system
- Re-engagement campaigns
- Cancellation surveys
The result
- Seven-day member activation increased from 34% to 72%
- Monthly churn decreased from 14.2% to 8.1%
- Monthly recurring revenue grew from $7,900 to $12,600
- Weekly active participation increased by 91%
- Cancellation recovery campaigns saved 23 memberships
- Member referrals increased by 38%
Why it worked
Members were leaving before they developed a habit of using the community. The new onboarding system helped them participate, meet people, and achieve an early result.
Results described on this page reflect specific client engagements and are not a guarantee of future performance. Individual results vary based on audience size, niche, offer, and execution.