The client
A personal development creator with a membership for young professionals.
The challenge
Sales were steady. Activity was not. New members joined, downloaded a few things and went quiet within two weeks.
What Visium changed
- New onboarding sequence
- Seven-day activation challenge
- Member introductions
- Progress checkpoints
- Weekly accountability rooms
- Win-sharing system
- Re-engagement campaigns
- Cancellation surveys
The result
- Seven-day member activation increased from 34% to 72%
- Monthly churn decreased from 14.2% to 8.1%
- Monthly recurring revenue grew from $7,900 to $12,600
- Weekly active participation increased by 91%
- Cancellation recovery campaigns saved 23 memberships
- Member referrals increased by 38%
Why it worked
Members left before the community became a habit. The new onboarding got them to show up, meet people and get an early win.